my bio
Three axis define my life aspirations and professional experience: media, sustainable development and innovation, and I try to overlap them as often as possible.
Why media?
I was born in a family that has been involved in and has evolved with media for generations. From magazine publishing, through radio and TV, and into the new trends on the web that are re-shaping the media landscape.
Why sustainable development?
I grew up in Mexico, a country with deep social and economic contrasts that developed in me a drive to change and improve the current models. This drive took me from experiences in several non-profit projects around the world to an MBA at IE Business School, and a specialization in Social Entrepreneurship.
Why innovation?
After winning the Thunderbird Sustainable Innovation Challenge in 2007, I discovered innovation as the engine that drives real positive and long-lasting changes in a company or a region. For the last three years I have been working as an innovation consultant at a very dynamic company called everis, with experiences in regional development projects in Spain and Latin America.
Some projects I’ve been recently involved in:
1. Transforma España Initiative, co-author of the report and project collaborator. Analysis of the country’s “value creation” and proposals for transformation. Involving interviews with more than 100 key business and intellectual leaders from civil society. (Madrid, Spain)
2. Transforma Talento Initiative, head of research and project collaborator. A spin-off project of Transforma España, aiming to propose a comprehensive reform of the Spanish education system, combining public and private efforts, backed by more than 100 key national and international leaders and experts. (Madrid, Spain)
3. Transforma Chile, national innovation system analysis in Chile (major agents, country value creation model, areas of improvement and policies – including an enterprise innovation certification program) with the Ministry of Economy and a public/private foundation. (Santiago, Chile)
4. Regional development analysis (academia, industry and government) and proposal of policies and platforms for regional governments in Spain. (Andalusia, Catalonia, Galicia and Madrid)
5. Design of formation and consulting services in innovation management for Small and Medium Enterprises in Andalusia. (Seville, Spain)
